New Solutions Mavericks

Where the unafraid--but experienced--share ideas for strategy and marketing

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Josh Winter is now a member of New Solutions Mavericks
Nov 13, 2011
Liz Carden posted a blog post

Talk to the 15 year-old girl like the 23 year-old she (thinks) she is….

It seems like common sense to address the teens of the nation like the individuals they are, but simple categories of “boys” or “girls” just doesn’t seem to cut it these days. Sure there are jocks, nerds, preps, and populars, but there are also; goths, punks, emos, skaters, drama people, choir people, non-conformists, gangsters, tomboys, metal-heads and pop-princesses to name a few. So with so many different “types” of teens…why would we expect that only a few “types” of messages, channels and…See More
Nov 11, 2011
Natanya Wachtel posted a blog post

Today’s consumer: Has networks, will use them

W e have become a community of digital narcissists, assert Steve Maich and Lianne George in their book, The Ego Boom.The authors believe we are living in the “golden age” of self-actualization, and that as a result, atomization -- the breaking apart of social systems into ever smaller pieces—is emerging as the most powerful force shaping Western society.We’re used to getting what we want, when we want it, and our “me first” attitude extends to our online behaviors as well. Twitter and Facebook,…See More
Oct 7, 2011
alexa chicarell is now a member of New Solutions Mavericks
Oct 6, 2011
 

Blog Posts

Talk to the 15 year-old girl like the 23 year-old she (thinks) she is….

It seems like common sense to address the teens of the nation like the individuals they are, but simple categories of “boys” or “girls” just doesn’t seem to cut it these days. Sure there are jocks, nerds, preps, and populars, but there are also; goths, punks, emos, skaters, drama people, choir people, non-conformists, gangsters, tomboys, metal-heads and pop-princesses to name a few. So with so many different “types” of teens…why would we expect that only a few “types” of messages, channels…

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Posted by Liz Carden on November 11, 2011 at 1:12pm

Today’s consumer: Has networks, will use them



W e have become a community of digital narcissists, assert Steve Maich and Lianne George in their book, The Ego Boom.

The authors believe we are living in the “golden age” of self-actualization, and that as a result, atomization -- the breaking apart of social systems into ever smaller pieces—is emerging as the most powerful force shaping Western society.

We’re used to getting what we want, when we want it, and our “me first” attitude extends to our online…

Continue

Posted by Natanya Wachtel on October 7, 2011 at 9:40am

Antidepressants: Good Drugs or Good Marketing?

Discussion about the use of antidepressants  in children, which is always a hot topic, boiled over in recently when hearings revealed that both the drug industry and the Food and Drug Administration had hidden evidence about dangers associated with the most widely prescribed drugs, a class known as selective serotonin reuptake inhibitors.

The analysis, which pharmaceutical companies failed to release to the public and which the FDA sat on for a year, indicated that these SSRIs double…

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Posted by Natanya Wachtel on September 14, 2011 at 12:20pm

What the @*$% happened to 'summer break'?

 

“Free play,” as scientists call it, is critical for becoming socially adept, coping with stress and building cognitive skills such as problem solving. Research into animal behavior confirms play’s benefits and establishes its evolutionary importance: ultimately, play may provide animals (including humans) with skills that will help them survive and reproduce.

 

One study found that kids who played with blocks scored higher on language tests…

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Posted by Natanya Wachtel on June 13, 2011 at 12:55pm

Forum

Can we deconstruct words to reveal consumer intent? 1 Reply

Started by Natanya Wachtel. Last reply by Natanya Wachtel Aug 23, 2009.

 
 
 

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